Using an iterative, human-centred design approach to engage with prospective students

There’s no learning without trying lots of ideas and failing lots of times. Jonathan Paul Ive, former Chief Designer at Apple Inc. Since starting in the Prospective Student Web Content Team (PSWCT), it’s been clear to me that my team is working hard to drive change and instil a user-centric mindset across the University. We…

How a redesign of Hilton’s corporate site helped reduce excessive maintenance costs

How a redesign of Hilton’s corporate site helped reduce excessive maintenance costs

I simplified Hilton’s sprawling corporate site from 4000+ pages to just under 20, improving the UX and saving hundreds of thousands of dollars a year. The challenge Hilton’s corporate site had over 4,000 pages. The navigation was complex, leaving users confused and frustrated. The site was difficult to update, and was costing hundreds of thousands…

Using personalisation to aid decision making for Conrad Algarve

Using personalisation to aid decision making for Conrad Algarve

I used research and personalisation to answer user needs in a way that reflected the hotel’s intuitive, personalised service. The challenge Conrad Algarve’s website was tired and dated with a complex structure and falling conversion rate. The research and data suggested users weren’t finding the content they needed for decision-making. Users felt that the site…

Using research to drive user engagement for Waldorf Astoria Berlin

Using research to drive user engagement for Waldorf Astoria Berlin

I used research and content design to refine user journeys and drive user-engagement and conversion. The challenge Waldorf Astoria Berlin’s site was several years old with low traffic and poor conversion rates. Information was difficult to find and pages were cluttered with poorly structured content. The approach I travelled to Berlin to lead a stakeholder…