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Using research to drive user engagement for Waldorf Astoria Berlin

I used research and content design to refine user journeys and drive user-engagement and conversion.

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The challenge

Waldorf Astoria Berlin’s site was several years old with low traffic and poor conversion rates. Information was difficult to find and pages were cluttered with poorly structured content.

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The approach

I travelled to Berlin to lead a stakeholder discovery session, and define user needs. I audited the content, led workshops and sketched wireframes.

The solution

I co-designed a well-organised, user-centric website featuring a refined room selection page and a unique storytelling walking tour experience.

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