Designing the human voice for organisations.
I’m Eddie McGuinness. I use words to remove barriers — simplifying journeys, aligning teams, and designing clarity people can trust. My work connects story, strategy, and system design to make complex experiences feel effortless and human.
I help teams use content as an effective design tool – turning complex information into clear, accessible experiences that meet real user needs.
Turning complexity into clarity.
Content design
I design user-centred, accessible content for web pages, widgets, forms, instructional guides and letters.
Content strategy
I develop content strategies by understanding audiences and defining goals, vision, voice and style.
Content discovery
I engage with stakeholders and subject matter experts to refine content requirements and user needs.
Agile methodologies
I’m well versed in Jira and Agile methodologies; sprint planning, retros and stand-ups.
Information architecture
I design the structure of websites, large and small, and use user-data to refine complex navigations.
User research
I work with user researchers to test how well content works and make data-driven refinements.
Work that builds trust.
User-centred content for carers and disabled people
I redesigned public service content to make complex information clear, inclusive, and accessible for citizens.
Driving engagement among prospective students
I used research and analytics to improve the clarity and effectiveness of student-facing digital content.
Helping Hilton cut expensive maintenance costs
I led copywriting initiatives for Hilton’s global digital platforms and brand campaigns.
eddie@uxcontent.design
Address
35 Davaar Drive, Coatbridge, ML5 1JL
Phone
Tel: 075 8311 4948