Content designed for people
I’m Eddie McGuinness. I’m passionate about improving user experiences and public services through strategic, user-centred content.
I have over 18 years of experience in content design, copywriting, UX and digital marketing across public and private sectors. Talk to me about contracting, freelance and permanent opportunities.
Content design
I design user-centred, accessible content for web pages, widgets, forms, instructional guides and letters.
Content strategy
I develop content strategies by understanding audiences and defining goals, vision, voice and style.
Content discovery
I engage with stakeholders and subject matter experts to refine content requirements and user needs.
Agile methodologies
I’m well versed in Jira and Agile methodologies; sprint planning, retros and stand-ups.
Information architecture
I design the structure of websites, large and small, and use user-data to refine complex navigations.
User research
I work with user researchers to test how well content works and make data-driven refinements.
Work
User-centred content for carers and disabled people
I’m proud to have played a key role in the content design for the successful pilot launch of Carer Support Payment in November 2023.
Driving engagement among prospective students
I used an iterative, human-centred design approach to deliver content in a way that’s responsive to the needs of prospective students.
Helping Hilton cut expensive maintenance costs
I simplified Hilton’s sprawling corporate site – improving the UX and saving a fortune in costs.
eddie@uxcontent.design
Address
35 Davaar Drive, Coatbridge, ML5 1JL
Phone
Tel: 075 8311 4948